Shoppers falter given training in luxury sales in China

You can not tell a Monet from a Van Gogh ? miu miu crossbody Staff at the China International Christie can help. The blend of Chardonnay Chateau Petrus or expensive with sprite ? Sommeliers wine retailer in Shanghai Sarmiento explain why not . Since the growth of the luxury of the mainland industry slowed and consumers switch selective , high -end brands are stepping up efforts to educate consumers pay to convince about the intricacies of haute couture and wines. Continental growth has slowed for two consecutive quarters , a tough anti -corruption government discouraging expensive gifts and more consumers are turning to luxury - appreciated. To strengthen the sales and convince Chinese consumers that their products are worth the exorbitant price , luxury companies offer extensive lessons enjoy art, wine , clothes , whiskey, and more . The anti -corruption campaign has " the change of extravagance to the enjoyment of more demanding accelerated," said Horace Ngai , Director General of China in Paris based distiller Pernod Ricard . buy miu miu bag Pernod Ricard teams have organized trips to vineyards and regions in France and Scotland and whiskey tastings in China. The selling price of its fleet more than 1,500 yuan (HK $ 1.885 ) in China by more than five times in the last three years. Big spenders in China are usually self-made entrepreneurs who for years "on their business with less time to be immersed in the culture of luxury and education," Ngai said. " You have to take others on the journey now . " Chinese consumers are the world's largest consumer of luxury goods last year , which represents 27 percent of industry sales by McKinsey & Co. consultant , until recently, tended the wealthiest buyers logo bling. It also changes a growing number travel abroad and become popular with the more moderate luxury goods in Europe. President Xi Jinping are limited to high-end banquets and discouraged expensive watches gifts and alcohol since the last official year in business expenses common . Xi warned in November that resentment transplantation and enriching executives and their families through the influence of the Communist Party in power threatened . Continental expects sales growth in the luxury industry is expected that as little as 12 percent per year in the three years to 2015, slowing from an average of 27 percent between 2008 and 2012 , McKinsey predicted . Last year " was the turning point ," said Ken Grant, director of the board of luxury FDKG Insight in Shanghai. "People are picky about how they spend their money. " International Christie culminated in Chinese art for pleasure or to buy investments and looking for more information on this topic . The number of mainland Chinese auction customers doubled its international sales since 2008. The auction house auctioned this year began with a tour Putonghua Language Arts , one of 14 days, during which 198,000 yuan moves from Beijing to Taipei to Hong Kong to London topics studied ancient Chinese ceramics Impressionist Claude Monet. Many Chinese luxury buyers are " in steps of discovery ," said Yuval Atsmon , a partner at McKinsey in London. While luxury brands to invest in learning consumers all over the world , they go on in China . As the country's middle class grows , make their first purchases of some Gucci or LVMH . Upscale department store Lane Crawford runs a personal style and team reception where you can make an appointment to choose an outfit for a special occasion or even change . miu miu bag