2013年9月5日星期四

luxury retailers give a kind of Second Life

Jaclyn Shanfeld was a fashion entrepreneur by accident.cheap Chanel wallet After breaking a heel, while rushing to a Bar Mitzvah in Beverly Hills, Fred Segal Store hindered local economic panic and bought me a pair of Yves Saint Laurent - as it turned out to be too small. After a few hours of torture podiatric , Shanfeld slumped in a chair to ponder their fate : they had $ 900 designer shoes that did not fit like it. Bring them ? Sorry, did not want to Segal shoes . What to delete in a consignment shop ? "They are selling for $ 398 and a commission of 50 percent," Shanfeld fun " to buy , which would have left me enough money food . It was a fiasco. " It was also the birth Hers.com shop, a resale site peer-to -peer , which is used exclusively in luxury clothes - slowly, like YSL heels Shanfeld . Women are , by their sizes and measurements , then buyers custom reason encounters with women of similar size with items for sale algorithm. And while the auto shops are all 50 to 75 percent of the sale price in the big cities , Shanfeld estimated that 18 per cent. Business , she said , is booming. "We spent seven months and we are growing faster than I expected, almost 50 percent per month ," she said. Shop- Hers.com is not the only one. This is one of a growing number of platforms resale luxury online late. Their names - Fashion Phile , Covetique , LuxuryExchange - evoked desires track. But while that could be used merch, do not save the shipping your mother. The new clique luxury goods retailers offer choice , personal service , reasonable fees, and deep cuts ,Cheap Chanel handbags such as Dolce & Gabbana cocktail dress that businesses Hers.com recently listed for $ 250th SnobSwap.com to another shipper newcomers , Burberry bags used in stores are 70 percent , and customers can pay cash , exchange, or a combination of both. " This gives people more flexibility," says CEO Elise Whang , the site began last April, when the debts of the law schools cut his racing career , but still required that the clothes well . With budget - friendly configuration SnobSwap " you can get your dose of fashion , make money with your own wardrobe and sharing with like-minded people ," says Whang . Threadflip.com yet another newcomer in the segment also benefited from reductions breathtaking . Say, a python - skin belt trainer for just $ 57, including shipping. Not unlike Shanfeld , Threadflip founder and CEO Manik Singh started the site after his wife and tried to have a pair of designer boots , they never wore , do not want to deal with the aggravation of the traditional costs . Threadflip takes a small commission of 20 percent on goods , post the users themselves , but it also offers the white glove service for women who have a lot of items to sell, but have no time to . " We will send you a box for your items wholesale manage and send you a check ," says Singh. Also with the Commission for 40 percent stiffer , " we see a lot of activity . " In fact, the new generation of luxury retailers discovered that with a few touches of the full service , they can even win customers who have money to shop on Madison Avenue in New York. This is partly semantics : Just as Mercedes turned successfully " used " cars " certified pre-owned " those who flee in the early 1990s, the designer online merchants terms such as " used " and " secondary" for "vintage and collector "and even" pre- loved. " affordable Chanel handbags But the biggest value they add is selectivity and customer service. For example, the pioneering luxury resale Portero.com , founded in 2004, only goods like Gucci coveted furs and diamond-studded Rolex watches. It also offers personal shopping - service and a large upscale department store . "If you are looking for a Fendi or Chanel bag from a specific year , we'll help you ," Operations Director Alexis Clarbour said. And the business ? "It's phenomenal," said she said . "We are having our best year . " (Private property Portero , since most of these sites , refused to publish its financial results . ) Also occupying heights resale luxury Vaunte.com that and state through the sale of cabinets prominent women Government presented on the website are different . This means that every Louboutin heel that . Respectively from a Hermes scarf, which increases its attractiveness Vaunte goods sold over $ 1 million since its launch in November , according to Leah Park CEO. "That," she said, "is the last frontier of fashion. " It can be good. Although there are no statistics specifically for the luxury online retailers , shippers saw their traditional brick and mortar business to grow 12.7 percent in 2009 , the latest figures available from the National Association of Resale Professionals . "Whenever the economy slows , it is an opportunity for the company ," says managing director Adele Meyer trade group . " And when people start shopping resale does not stop them once the economy improves . " Retailers are also designers with venture capital behind them , as TheRealReal.com $ 14 million in April. "This is a niche category ," says Jason B. Cohen, Vice-Chairman of the luxury brand " O. Enterprising entrepreneurs have discovered a white room to find ways to do something really terrible. " Luxury clothing item itself is nothing new. Again, a resale shop opened in New York, where Jacqueline Onassis threw unwanted Dior and Chanel, in 1954. So why suddenly fashionistas flock to the equivalent of e-tailing ? Observers point to several reasons , starting with a hangover recession. So crunchers Fed could say that the U.S. economy recovers , it does not mean that consumers confident enough to take a shopping spree at Gucci . "When I walk down Rodeo Drive and the people not in stores ," says Shanfeld Shop- Hers . " Women do not have the kind of money they buy in the past $ 3,000 handbags. , But we still have the desire to be modern and have luxury goods. " Whang agreement . "There has been a change in mentality ," says founder SnobSwap . "Purchasing car used to have a stigma , but also the younger generation who have learned from the recession in the labor movement , they are open to recycling and reuse, Louis Vuitton wallet and to their normal lifestyle. "

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