Top 10 efforts of the luxury brand H1

During the first half of 2013, the redesigned luxury brands, logos, websites and campaigns to make their mark in the future and always on the consumer. Miu Miu outlet While some brands pushed new initiatives in order to improve their ability to remain relevant, others played their iconic products, to help shape their brands. The efforts of the most effective brand are the ones that stayed true to their DNA and improved lifestyle brand in new ways. Here are the top 10 luxury brand efforts in the first half of 2013, in alphabetical order. Barney's Instagram account male-oriented - Retailer Barneys New York is the other social male consumers on Instagram mobile social application using an account that is solely dedicated to collections of his men. With this account, the dealer is probably young men who are active users of social media destination. Since a large amount of digital content is for women, it will help Barneys standing in crowded social space. Photos of the account range of items in store and Barneys ads cocktails and other male members. Barneys also participates in Instagram tradition known "Thursday Throw back" by an older image and using the hashtag # OTC. The account also offers privileged access to events across the country to save. Miu Miu handbag New Sound Logo BMW - German automaker BMW re-organized its branding efforts with a basic sound logo that is played at the end of the television and radio spots. The melody update is integrated into video and audio branding campaigns BMW to further the consumer about the importance of sound recognition. BMW used a good double-bell for the last 14 years, but I wanted to make it more modern sound exudes power, dynamism and driving pleasure BMW, the car manufacturer. The song begins with a ringing out the growing will form two distinctive bass sounds, the base of the BMW logo. It is based on a sophisticated, shimmering finish. Classic Chanel jacket - French house Chanel showed the timeless quality of his iconic jacket in a film that tells the story of the post from 1954 to today. The film premiered on 13 March that the fourth chapter on the inside of Chanel, the microsite, where the label is the people and events that have shaped the brand. The video shows how the brand firmly on the original design by Gabrielle "Coco" Chanel with variations of the jacket cover collections since 1954. He started with the exchange, as Ms. Chanel extravagant fashion of the women even more restrictive in the 50s, could wear a jacket with masculine notes active professional women was influenced to create. Chanel also examines how the signature tweed material for the jacket in the movie was. Much of the video, the film is archived, but towards the end it shows how the jacket by Karl Lagerfeld was redesigned after his appointment in 1983. Miu Miu handbag