Luxury Style Saint commissioning mode $ 4.3 million Series A, launches first clothing line

Hermes 25cm bag Style Saint, the start of the LA-based fashion that should appeal to all three levels of the ecosystem of fashion for women - content, community and commerce - with its own online-only luxury brand, announced today, it's $ 4.3 million funding raised. The financing, which was served style Saint Serie A round led by General Catalyst Partners and e.Ventures. This brings the total amount invested 5.8 million in Style Saint. Currently Style Saint six full-time employees. Style Saint cofounder Allison Beal and Brian Garrett said in a telephone conversation this week that the Serie A was actually closed in late 2012 and was used to finance the launch of the first collection of clothes for women Style Saint, which debuts today. The aim is to produce style Saint level of luxury, ethical clothing for between $ 30 to $ 200, which is a third quarter of the price of traditional brands. Lower prices are possible style Saint said, because their business model tailored traditional costs such as sales by third parties brick and mortar stores. Beal, a veteran of the fashion and design, the business model Style Saint is created at an interesting time in the industry. "I see a clear shift away from the mentality of fast fashion and an appreciation of timeless products. During this change know that people like to know where things are made, how they are made, and how it applies to you." All Style Saint clothing in Los Angeles, which is the same factories used by the likes of some of the top consumer brands such as Rag & Bone, ALC, and Maison Martin Margiela. Hermes 30cm bag The inspiration for designs that style Saint produced and sold directly from the online community of brand and self-publishing platform that allows users to virtual "tear sheets" that they can create with others. These components of the community and trade style Saint had good traction since it first came on the scene in 2012 with troublemakers NYC last spring: has style Saint more than 110,000 subscribers to its platform content, 45,000 content publishers on site, and 438 "editors "the ability to add new pictures to the site. Style Saint is just a part of a group of emerging startups to offer the most benefit from the growing popularity of online shopping destination for luxury goods available and affordable by the traditional intermediary - Evergreen Lane, Warby Parker and Cuyana Basico are just a few examples from the public space. In terms of content and community are rivals Saint Refinery29 Style, Polyvore, and of course Pinterest. This is an ambitious goal for a start-up of six people, all facets of the fashion industry for women who traditionally have been served by separate companies. At the same time, as economies continue to prevail due to technological innovation, it is useful for startups as Style Saint aim high. Hermes 35cm bag