China's clothing and accessories Luxury Market Report, 2012-2015

  In 2012, the global luxury market EUR212 billion U.S. dollars, an increase over the previous year of 10%. Chinese consumers have become the largest group of consumers in the world of luxury and spent RMB306 billion worldwide, most of which was conducted in Hong Kong, Macao and other countries / regions, while only 39% 28 in the People's Republic of China.


In 2012, economic growth in China has slowed as the government reduces spending on meals, mileage, wine and other aspects, luxury consumption in China cools considerably, and the growth rate of the total consumption of luxury goods fell by 30% in 2011 7.2% in 2012.

However, the Chinese luxury consumers have changed their attitude to enjoy and rational consumption concept with the more mature consumer, the Chinese luxury market is always to show experience a sustainable growth in the future.

Affected by the slowdown in the growth of the luxury market in the People's Republic of China in 2012, the global luxury brands have adjusted their strategic layout in China in 2013, and most of them prefer to improve the performance of existing markets to to open new stores in the second and third tier cities. Global and China Market Report of luxury clothing, 2012-2015 mainly studied the overall size and Chinese luxury market, the geographical distribution, pricing policy, the Chinese luxury consumers and the development of China's luxury e commerce, in the meantime, it analyzes the operation of 16 major luxury brands in eight major global groups as well as their development in China.


LVMH is the largest luxury group in the world with over 50 luxury brands, and has with other brands through acquisition. At the end of 2012, the LVMH Group has 3,204 stores worldwide, including 670 people founded in the Asia-Pacific region, excluding Japan. Influenced by the Chinese luxury market, the LVMH group says it will not rise in China in 2013, to keep its high-end image and also stop the construction of shops in the second and third tier cities in China. As a member of LVMH, Louis Vuitton opened a total of 45 stores in China by the end of June 2013. In the first half of 2013, BT has built a new store in Shanghai and Wuhan each.

61% of Group revenue (previously known PPR) Kering resulted from the luxury business in 2012 in which Gucci has the largest contributors who had 60 branches in the PRC owned (including Sanya gucci duty free shop) until the end June 2013. By geographical distribution, many Gucci stores in second-tier cities such as Shijiazhuang, Taiyuan and Zhengzhou, outside first-tier cities of Beijing and Shanghai.