After rising to fashion, starts Gojee shop for Designer NYC

      Gojee started the site as a tourist destination prescription in July 2011 and extended over to high-end clothing in December last year, his first step to a lot of money. The company is launching a new app today with a shopping platform, Gojee NY, the clothing sold exclusively up-and-coming designers in New York.

The shop is the first foray into Gojee own sales. The portrait of the food recipe suggestions on what the user has in their pantry base is free. The existing vertical mode Pinterest-like compounds by global brands and takes a cut of each sale, but given the high price of most items was clearly never intended to boost sales.

The new version of the application, called Gojee fashion, yet vertically and beverage industry in the "Discovery" section, but the focus is on the local market. Gojee CEO Michael Lavalle said that Gojee NY two problems are solved: First, people want to discover the rising stars of fashion, but do not know where to find them, and two, there are no stores that sell over the geography though each city has its own aesthetic.

The business could be compared to a quality control Etsy, and Gojee hopes to put on a high-end cooler version of the site.

Gojee NY starts with clothes and goods of more than 50 designers, local galas, fairs, and discovered by reference to other designers. Prices range from 80 to 500 dollars.

Gojee seems to be an advocate for young local designers who have a failure rate reminiscent of technology start-ups. At the end of June, the company held a fashion show for 15 up-and-coming designers in the New York office space and plans another in a place more hosts before Fashion Week to September.

This makes Gojee a good candidate for the support of the City of New York. In fact, Lavalle Gojee said has to reach projects in the coming months to groups, as was done in New York, the mayor's office, the government of the District and the Council of Fashion Designers of America, who have an interest in the to sponsor local design scene.

With the launch of the store, Gojee also launch aggressive marketing campaigns, having to rely on word-of-mouth so far.

The company has slowly developed through vertical, said in the food for a whole year before enlargement and Lavalle, they intend to. Onto the set of fashion and home for 1 5 years There are food and fashion applications in the works dedicated to, but it would not be surprising to see spread local shops in other cities and other industries in New York Gojee.