Rachel Zoe Mode game app

      The real hook of the app is that when the user styled her eyes, she can also directly from the web, making it a lucrative platform for developers.

"We are here to bridge different worlds," said Jeffrey Tseng, CEO of CrowdStar. "You're style, sharing and shopping."

Crowdstar is also able to collect and record information about the types and the most popular colors chosen worldwide.

"We can see if some brands or models or colors are used a lot in New York City to Los Angeles," Tseng said.

In addition, users can also take part in a session of daily styling, with Zoe judge looks at the end of each day.

"(This is) a very smart game - it's not dumbing down fashion," Zoe told WWD. "I think everyone can and should have style, and what better way to experiment and play with it online?"

This is not the first time that the designer digitally savvy famous between technology and fashion Zoe partnership with Westfield Australia sailed last year in a world-first online integration, the buyer gave the opportunity to see their personal style on the virtual podium.

"I was away from the concept (buyer-turned-designer) and the fact that this is a world first blow," Zoe said at the time. "It is gratifying now, and I think it will appeal Interior stylist for all."