A Fashion Week find brutality Beauty Amidst

  Do not be fooled by the kisses of the air, the man in orange lederhosen or the reality star in the front row. This thing called Fashion Week is just a glammed-up show. Everyone here is a little hectic. It's probably for money, perhaps for fame, and only for a lucky few, the art.

In the past two decades, the media have reinforced his fetish for Fashion Week, from a Manhattan-based forecasting models clothes back to the 1940s. What once made a group of exam push textiles, into a full-fledged cultural jamboree and promotion. High fiber cereals and vodka brands are now sponsors Fashion Week.

From the outside, the ritual seems absurd and wonderful, the desirable thing fun, because you have not been invited.

Do not worry. There are many things to laugh about. But even in the world last week with the help of fashion Journal reporter Christina Binkley I found something much more complex than I thought. It was the miracle of the labor market.

"At the end of the day, we're businessmen," said Neiman Marcus Fashion Director Ken Downing.

What exercise makes it so attractive is that it is the creativity and serendipity in the offer. Fashion Week serves as a calibration of the market industry, a way to figure out roughly what might make good art and good trade, also.

But from the perspective of an outsider, it seems that the results of success were almost random, and unfair. How do I so mercilessly accidentally found the "sees" the trails, I finally understood the true terrorist fashion designers. Often the difference between beautiful and ugly clothes, is what tells a crowd of press, bloggers and followers, is it. How can a business like that?

It is difficult not to the singular success KORS Michael Kors Holdings Ltd. -0.34% IPO will fail. This stock has tripled in less than a year. Today the company is worth $ 10.3 billion, almost the value of all JWN Nordstrom Inc. -0.16%

And then you count a little more. In 2006, New York Magazine focused on the work of 119 designers. In fall 2012, only 60 remained in this group.

One of the latest entrants in the field is Jason Wu, as a stranger, 26, designer of the inauguration ball gown provided for Michelle Obama.

Friday, Wu staged his show in a warehouse on the other west side of Manhattan. The buzz is from a block away, where built photographers chasing the best "street fashion" circle as fruit flies.

Inside, editors and buyers gossip along the way chess. The top line of the fashion world is smaller than you might imagine, about the size of a high school graduating class.

The crowd grows so irritable that the security guards us. Plebs push to space just steps away from the track About 20 minutes after takeoff 01.00 clock Beethoven "Moonlight Sonata" impulses above.

There is a small gasp when the show begins. Apparently, the first model Carolyn Murphy is a popular presence lane, but rarely.

We have culturally aware, have become fashion show in person, he feels himself to disturb, such as television. Besides the fact that the models are incredibly large.

The clothes are woven together another aspect, leather bondage straps and see-through lace. To my untrained eye, it seems contradictory and impractical. Of course, these shows should be ambitious, high-concept advertising expert designers. The examiner style.com as "shovel sexy", while Wear Daily says Wu works with materials "audacity clever."

The praise was yelling for a while. Wu for Target Corp. TGT developed -0.49% this year and debuted a series of mid-range at Nordstrom in January this year.

We encounter the work of a designer from another station a few blocks north. His name is Behnaz Sarafpour. The 42-year-old heads the company independently, without the support of big business. She used to be a great thing to share with a covered agreement in 2006, and the adoration of actress Claire Danes.

Things have been lowered. Today Ms. Sarafpour show his work in a beautiful old hotel called The Jane. The dresses are available in a less expensive "presentation" in which models are sluggish for the past customers located. Before recognize what is happening, they make their way down a trail luck. I, the mob series Jason Wu, now I'm in the front row, in front of the parents of Ms. Sarafpour.

Ms. Sarafpour clothes are immaculate, tender and not to try too hard. They feel like the work of an artist comfortable with who she is and what her clients want. In other words, they seem to be the perfect calibration made.

However, time seems to disappear Ms. Sarafpour fashion craze in the machine. His presentation fireworks in some blogs, but not usually cover much. Why not? It seems random, even a brutal contact.

By phone, explained Ms. Sarafpour his situation. Without support, they can not pay for celebrities to wear his own clothing or a show with added lightning. "It's a very difficult industry. They come in a show and you see celebrities and cameras. We provide it as fair in terms of how it performed financially."

And that is what I learned in my first Fashion Week and alone. Hustle everything you can. Do not forget: To be here if it starts, this is the time it ends.