2012年6月8日星期五

This way of life

  Director of Graduate Fashion Week events Ian Wright talks about how the industry can do more to encourage young talent.

How is your experience with Vauxhall Fashion Scout was influenced the way you approach Graduate Fashion Week?

Vauxhall Fashion Scout has always been at the forefront of new ways to present fashion design, including fashion film, presentations and interactive installations. Nowadays there are so many opportunities, innovative ideas and new fashion talent show and we started to introduce them to GFW. This is something we will certainly develop in the coming years to GFW.
How to create a direct link-ups between GFW and VFS regarding exhibitors and students?

As the home of new talent, Vauxhall Fashion Scout is one of the largest showcases of recent graduates in the world. Every September, our showcase graduate work presents a selection of the best graduates from the press and buyers. Held during the LFW there are graduates of a second chance for the industry to meet and show their vision. Graduate Fashion Week presents the diversity of new talent this year appeared on the scene, so there is a synergy between the two, and of course, be involved directly with GFW gives us an excellent opportunity to pick and choose the next wave of participants VFS graduates.
What practices, if any, are directly transferable from VFS GFW?

Presentation, promotion and nurturing of new talent. It is not enough to put a designer or diploma on the podium, and then sent around the world. While GFW 2012, a series of conferences and seminars that will be both instructive and entertaining for students and industry. These include a series of discussions between Colin McDowell and large emerging designers as they create their businesses.
This is your first GFW - as the event is going to change? What's new?

There is a whole new look, and we adopt new technologies to reach more people. It began with the relaunch of our website and continues with our social media program and a new online registration system. An essential part of GFW is to graduates find jobs and so forth, for the first time, we will have a room dedicated recruiter. Lounge The recruiter will work in partnership with Draper and give recruiters and HR managers, or a place to interview graduates and gets among the many shows and events.
Briefly describe your process from the beginning to the end of the GFW, to us a preview of exactly what it takes to get an event of this size and nature together.

Planning began almost as soon as the previous one ended GFW. The last months of 2011 spent planning the nuts and bolts of the event this year in terms of its look, feel and new features we have introduced. Then, when we grew up we hit January, the campaign in full force and momentum from there. Much time was spent fixing the amazing selection of judges and presenters that we have on board and, of course, we have implemented a number of partnerships with major media such as Drapers, WGSN and Vogue.co.uk. As we close to the actual date of the grant now, we have all the final preparations to confirm, and of course social media and PR campaigns are full steam ahead.
What is your ultimate vision of the event GFW?

GFW is already the biggest graduate fashion event in the world and we will build it. The UK and particularly London, is internationally recognized as the ideal place to discover new talents recognized. We want that GFW is an integral part of the fabric of London as the London Fashion Week and the London Film Festival.
They make the rounds more likely to show more than any other - what is the strongest rope bow our education system in vogue at the moment?

The amazing diversity of exposure. We are constantly looking for new ideas and new talent and still offers it GFW in abundance.
And where does it improve the most?

The fashion industry is much more than just fashion design. Tens of thousands of creative and talented people are employed in roles of non-fashion-design in the industry, and therefore we must all recognize that other courts are as equally important and should be celebrated.
How do you think of our industry sees education as the fashion is always centered on London?

London universities are heavily promoted, but people understand more and more people, that does not have a great talent with a postal code. There is a great role call of famous designers from British universities outside London, including Christopher Bailey, Amy Molyneux, Julien Macdonald and Preen, are just a few.
What could be the only one to do what the industry to the way we are helping to revolutionize graduates and young designers?

Supporting skills development and youth through innovative programs such as placement of graduates of the GFW Protégé Project. This program will allow creative businesses the opportunity to use the extraordinary talent produced by our universities. We are proud of our partners in this program, including the title sponsor of the GFW, George, the 68 graduates placed in the last year!
Do you think that graduates rose-colored view of the industry may have? How to help GFW security screening limits of colleges and universities?

We have discussed a mentoring group, and support all of the winners. They are experts in the fashion industry and their advice has made invaluable for young graduates to demonstrate. We now look at how our social media can help communicate this information to as many graduates as possible.
What advice would you give to the class of 2012 GFW?

This is your chance to shine, so excited and talk to anyone you approach your booth. People are looking for graduates with a range of skills and ideas and you never know where a conversation takes easily. This is the culmination of your academic life and start your new career.
If you could be marked for the rest of your life, what would it be?

Alexander McQueen.
How can you go after a hard day's work?

A glass of wine with friends.
Who would play you in film of your life?

If he were alive, and James Stewart.
What would be on the soundtrack of the movie?

Music from a 1000 parade.
Whose personal style do you admire?

Cary Grant.
What is the most extravagant thing you bought but never worn?

A jersey Dries Van Noten.






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